Fool's Gold
I have played various online games - MMORPGs - from the quaint Runescape to the profit-driven World of Warcraft. While I was aware that people sold high-level characters on EBay, I have just learned about "gold farmers" via We Make Money Not Art.
While the world is replete with examples of the wasteful nature of capitalism, the phenomenon of "gold farmers" must be one of the clearest illustrations of the theatre of the absurd we now find ourselves in as a result of our autistic economic system.
Imagine a world where cheap labour is used to produce virtual currency to sell for real dollars to consumers in the West for virtual accumulation and consumption...
Ge Jin, a 30-year-old Shanghai native and a Ph.D. candidate at the University of California, San Diego, has shot Gold Farmers, a documentary that delves into the background and lives of Chinese gold farmers. As the Gold Farmers' website explains:
Multiplayer online games have given rise to a virtual economy, in which all kinds of virtual assets from in-game currency, magic shield to whole characters are traded against real world currency. In China, there are tens of thousands of gaming sweatshops that hire people to play games like World of Warcraft and Lineage. The gaming workers kill monsters and loot treasures for 10-12 hours a day to produce virtual assets that are exported all over the world. They are called Chinese gold farmers by western gamers and many myths about them are circulated in the game universe. This documentary leads you into several different Chinese gold farms. Who opened those gold farms? How did this industry emerge? What international connections do the gold farm owners have? How do they manage the virtual transactions? Who are these gaming workers? What is it like to play games for a living? Why don't they do something else? You will hear several gold farmers tell their own stories and see their everyday struggles to live at the border of the virtual and the real.
...
Tietou went from Shanghai to Amherst College in the US to study computer engineering in 1999. However, he felt very alienated in the US and spent most of his days playing online games in his dorm, often trading virtual assets on Ebay. One day in 2002 he suddenly realized that he could use cheap Chinese labor to produce virtual assets, so he quit college and came back to China to establish gold farms. Although he was very successful at the beginning, now his gold farms have collapsed because of the fierce competition in this business...As the stories evolve, you will also hear diverse views on this mysterious and controversial business. In China, we interview families of some gold farmers, government officials, a Chinese female gamers' club, doctors of game addiction etc. In the US, we interview gold brokers, game designers, activist gamers who established the NO Gold organization, and gamers who bought virtual assets etc. Particularly, we present why gold farming is so controversial amongst gamers. While some gamers happily buy gold as a way to enhance their virtual experience, some gamers are strongly against it. They think that the game world should be a level playing field, that it should be a magical circle free of the corruption of the real world. The game companies’ response has been ambivalent; some outlaw it but some incorporate it. We interview economists, law scholars and social scientists who debate over the social implications of gold farming. How big will this virtual economy become? Who owns the virtual properties in the game worlds? What will IRS say about your income from virtual trades? Can we tell the virtual from the real after all? How do we distinguish work from play? In the end, this film is not about massive online games, but about life in our global village. The virtual interaction makes the world smaller, but does it bring us closer?
Our economic system has literally led us to chase fool's gold. And, while we level up in response to a form of identity-marketing not even No-Logo-Klein could have imagined, the real world - the real economy, our real resources, our real incomes - are crumbling around us.
Links:
See Youtube for a clip of the film and for a BBC story on the gold farming phenomenon.























Recent Comments